Beyond Dreams.
that defines sophistication and eternal charm.
Language of Legacy
to turn everyday looks into unforgettable moments.
Crafted Without Boundaries
elegant, fearless, and refined.
Beyond Dreams.
that defines sophistication and eternal charm.
About Us
Smaart Diamonds– a brand that has evolved into a bond of trust, commitment and excellence we have built with our customers. Over the last 25 years, we have chosen the best diamonds and skilled craftsmanship to deliver unmatched quality and finish. Our designs are tailor-made to suit your ethnic and trendy looks.
Smaart Diamonds has its origins in Chettinad, the land of spicy food, majestic houses and diamonds. In the year 2003, at the age of 43, founder Mr. Aroonachalam Ramanathan took voluntary retirement from his bank job in Mumbai to start Smaart Diamonds with a vision to provide value for money for millions of Indian households who invest heavily in Diamond Wedding Jewellery. Ably assisted by his wife Mrs. Soundaram Aroonachalam and family, Smaart Diamonds has won the trust of its customers by offering an unparalleled shopping experience.
Gifting Silver Collections
Join Our Purchase Plan
Own Your Dream Jewellery — the Smart Way
At Smaart Diamonds, we believe luxury should be accessible. Our flexible Jewelry Purchase Plan allows you to reserve your favorite diamond piece and pay in easy installments — without compromising on quality or style.
Pay For 11 Months
Get 1 Month Bonus + Get a Diamond Jewellery
Our Core Values
Assured Brilliance
Handpicked, First Quality Diamonds
7-Days Easy Returns
Hassle-free returns, no questions asked
Special price
Premium designs, special prices
Personalized Support
Expert help, anytime you need
What Our Clients Say
Stories of sparkle from those who wear our brilliance
Our Latest Blog
There are many variations of passages of lorem Ipsum available
Diamonds are timeless treasures — symbols of love, strength, and brilliance. Whether it’s an engagement ring, an elegant necklace, or…
Read MoreBuying a diamond is one of life’s most special decisions — it marks love, celebration, and timeless beauty. But before…
Read MoreEvery diamond has a story — and so does Smaart Diamonds.What began as a vision to bring fine craftsmanship, ethical…
Read More







